On the left map you can navigate an interactive map showing you all the relevant companies that acted in the media scenario from December 2007 onwards.

The map is organized as follows:

• horizontally you have the media (“internet” – “TV/radio” – “print/outdoor” – “mobile”) and an extra section collecting all the companies whose business is not main in those media;
• vertically you have the provided service in the specific media, that could be “access” (besides “print/outdoor” that don’t have any general access limitation), “distribution” of content, “content/people” (those companies are set to directly or indirectly produce content or gather people – i.e. the social networks), “advertising”.

Companies appear if referred to in any news in the specific time period. Clicking on the logo of the company you can find all the reference news related to that company.

Furthermore all logos do show the following information:

• the “T” on the upper left shows the group they belong;
• the number on the lower left shows the number of reference news related to that company;
• the “*” on the upper right shows the name of the company;
• the number on the lower right shows in which maps the company is shown.

Finally the logos may be linked with other ones. That means there’s a commercial partnership between those companies.

The goal of this map is to show where the media sector is moving, giving a snapshot of all main actors and summarizing in one place all relevant news.
This map can be used by advertising and corporate people to know where the media sector is focused, which technologies are emerging, how the final market will act due to solutions provided by those companies.
But this map could also be an interactive semantic map for marketing communication, based on worldly news. Very soon I’ll also provide a semantic analysis of it, for deeper knowledge of what’s happening above our heads.